What is Digital Marketing?

You see digital marketing has been made to seem way more confusing, by using complicated jargons and terms like SEO, PPC, CTA, CTR and more... actually its pretty straight forward.

So what is digital marketing? Digital Marketing is marketing done through use of digital channels like SEO, Social Media, Google Ads, Facebook Ads, Instagram Ads, Email Marketing or Website Optimization. Anything that takes place online or through use of digital media is Digital Marketing.

Traditional Marketing vs Digital Marketing. Traditional marketing relies on tools and mediums like newspaper, radio, TV, magazine, billboards, direct mail, paper inserts, etc and any form of print. Digital Marketing on the other hand is made of tools like search engine marketing, social media, content marketing, videos, email marketing, and online advertising.

The Key reasons as to why digital marketing scores high over other traditional marketing.

  • Laser Focus & Selective Audience Targeting
  • Cost Effective than running an ad in Newspaper
  • Actionable Reporting
  • Measure, Track Results of yor ad campaign.
  • Get Immediate Feedback, make adjustments and do optimizations immediately.
  • Location based Campaigns

Digital Marketing Advertising platforms / Tools

  • Website. Your website is the hub of your Digital Marketing World. Your website provides information that converts prospects into customers.
  • SEO Search Engine Optimization is optimizing your website and content for Google and Bing search engines, so that your site can be found online and rank higher.
  • Google ads It's an Online Advertising program. Create online ads to reach people exactly when they're interested in the products and services that you offer.
  • Facebook ads Millions of businesses, big and small use facebook to connect with people. Instagram ads - Inspire new audiences with engaging posts.
  • LinkedIn ads Reach professional target audience or launch B2B campaigns. Target them by job title, function, industry & more.
  • Email Marketing Use emails to keep your customers informed about company news, offers, product updates, build relationships and boost sales.

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