social media banner



Social media are web-based platforms that provide users a chance to create their profile and share and promote content. These social media platforms provide an opportunity for people and companies to establish their social presence and let other know about their product and services. Social media platforms facilitate the creation or sharing/exchange of information, ideas, careers and other forms via groups and networks.

Through social media companies can reach out to millions of people worldwide, increase their customer base, get noticed and improve their product’s service and sales. Right from a small store in India to multi-million-dollar company in the US, everybody is using the power of social media to create social brand.


If your business is not on social media, you're invisible. It is a shift from "push" marketing, where we are pushing a marketing message at people, to "pull" marketing, where we are attracting people towards us with engaging, interesting and valuable content that people will seek out.

It is a shift from shouting your message at a heterogeneous mass of people who may or may nbot be interested in what you have to say. By using social media, you are making yourself visible to people who are always interested in what you have to say. You can tap into these communities of interest, engage them with useful content, and build relationships with them.

Social media marketing is the process of creating content specifically targeted for your audience tailored for each social media platform in order to drive user engagement and sharing. More than 97% of marketers use social media to reach their target audiences. Marketing through social media is the most cost-effective strategy that small businesses can use to reach their potential customers and increase their sales.


With the ease of Internet access and Digital India initiative by the government, the number of social media users in India is approx. 400 million in 2020 and is expected to be almost 450 million by 2023. With so many consumers using social media platforms every day, and accessing their social media sites over five times in a day, you could be missing out on an important chance to connect with your customers.


Users follow brands and engage with them because they find their social media campaign valuable. Social media allows businesses to be more conversational, share new and valuable content, and a medium to get to know their audience better.


Users can learn more about your brand and value you provide through social media channels. By posting engaging content that adds value, you are making your brand more familiar, recognizable and familiar for new leads and existing customers.


By responding on social media platforms, businesses can drive traffic to their website. By optimizing your profile on social media and providing link on profiles, users can visit to your website to know more about your offerings. By announcing exclusive deals on new product offerings on social media, your fans get the exclusive perk and your brand gets traffic.


The key to getting most of your social media marketing is to strategically target different audiences based on channels you plan to invest your time, money and effort in. Create a persona of your target audience – their age, location, interest, brands they follow, hobbies, gender etc. Knowing these values will help you in creating content and will give you more idea on which social media channel you should use to reach them. The more relevant your content and channel is, the more likely are your chances of increasing conversions.


Social media is cost effective as compare to traditional printing advertising. By just spending an hour daily in social media in creating content and having conversations with your fans and followers, marketers can generate increased traffic and leads. Depending on your goals and scope of your ad campaign, it is relatively inexpensive to run ads on social media channels. The cost per thousand impression (CPM) on social media can be as low as $2.50 which is 3X less expensive than advertising through traditional media.


Your social media presence impact SEO. Search engines pay attention to your social media behaviour, especially links to social content and social signals like likes and shares. Content with more likes and shares tend to have higher visibility, traffic and inbound links. The more likes, shares and inbound traffic, the higher search rankings.


If you don’t have a social media presence, that doesn’t mean your competition don’t have either. Chances are they’re investing their time and resources into building a social reputation and a community around their brand. Take a look at what they’re doing on social media and see what you’re missing out. Chances are few of your customers might be engaging with your competitors.


Consumers trust reviews on social media. They often check them out before making a buying decision. They are more likely to buy from brands that have been most recommended, have positive reviews. Encourage your happy customers to leave a review on social media and recommend your products and services to friends, family member and co-workers.


The more valuable content you share on social media, the more opportunities you have to demonstrate your expertise and build a reputation as an industry authority-leader in your field. When your fans and followers share your purposeful content to others, new audience members will follow your company to get updates and insights.


Through social listening you can monitor the comments posted by your customer, understand their challenges, concerns and what they care most about. Social media marketing gives you valuable opportunity to gain new insights of your customer - what they think of your brand. You can use this insights to make changes to improve customer satisfaction and increase conversions.

More Benefits?

Blog List


Let’s start by looking into individual social media platforms.


Facebook is the world’s biggest social networking website with more than 1 billion users that login on a daily basis! Not just that, it also invites a billion likes a day and millions of comments on the different posts. So, it would be a no-brainer for you to have a Facebook account in lieu of your company if you wish to reach out to billions


Facebook gives you the option of creating a separate Page for your company. You can use as a platform to tell your customers about your products, services, schemes, promotions and offers

Here is a step by step guide for you to get started with Facebook Page.

  1. The very first step of the process is to visit this Facebook Page There, you will be able to create the page for your company. Before creating a page you need to have a profile account (personal profile) on Facebook.
  2. The first message that gives the company on Facebook is your Profile Picture, make sure it is visible, is a well-designed logo that reflects your business.
  3. Add meaning to your account by uploading Cover Photo. It is the first thing people see when they visit your page. This photo is usually used by companies to show their brand creatives, show benefits of your products or services, promote special offers, discounts or announce a contest, highlight their teams and their achievements, show social proof and testimonials, highlight upcoming events, show support for a cause, tell what your page is about etc.
  4. You need to carefully write a few sentences to describe your business so that people know what the company is about. Include keywords as it will show up in search results when people look for you online. Think about what makes you unique, what differentiates you from other pages,
  5. Your User Name is the name displayed in the URL, it begins with the @symbol and is displayed below your page, making it easier for customers to find your page. Keep the name as close to your actual business name. If desired include keywords relating to your business
  6. Choose the correct Category for your business as it helps you to market yourself on pages that are relevant to whatever you are promoting. Right categories help you suggest correct Facebook Page Template
  7. From your page you can select friends to whom you want to send Invites to like your page. Similarly, you can Invite people who react to your page's posts.
  8. Add Call to Action button on your page which will allow customers to do: download the application, purchase products or services etc., or add a link to your website, video or another landing page.
  9. When readying your Facebook page, you will probably work with many other business partners. You can assign roles to each one. There are five different roles on Facebook page – Admin, Editor, Moderator, Advertiser and Analyst. Each of these roles has its own rules for how to keep Facebook working to make it ideal and helpful.
  10. One useful part of marketing yourself on Facebook involves customizing a page that is designed to help visitors find quickly what they are looking for. Choose a template that suits to your business. There are number of tabs for each of templates that you can drag and rearrange it. The tab order determines the order of the sections people see at the top your page.
  11. People can become eligible for a top fan badge on your Page by being one of the most active followers on your Page, which can include liking or reacting to content, and commenting on or sharing posts. People who qualify for and then accept top fan badges will have a badge next to their name when interacting with your Page's content.
  12. Create Posts that are sensible, easy to read and is relevant to your business. The posts your produce must draw the visitor’s attention and interesting enough to make people to forward your messages.
  13. Join Facebook Groups devoted to specific products or industries that you are associated with. Get your existing Facebook page exposed to group, educate them about your page.
  14. One of the best ways to use Facebook for your marketing needs is by using special Paid Ads. Facebook ads let you get your message out to a larger number of people and generate traffic on your page. You can target people within a certain location, are in a particular age range, speak specific languages or region, choose gender and enter keywords that relate to particular interests.
  15. Facebook Page Analytics: Tracking Your Success. How effective are your Facebook marketing and communication activities? How many of your fans are seeing your posts? Which posts get more engagement, and why? What can you do to improve your results? Facebook offers a wealth of statistics and insights into the performance of your Page and posts. By reviewing these, you can learn what your fans respond to and don’t, what’s keeping you from getting more responses, and how to improve.
  16. Socialize with Facebook Social Shares Make your site social, personalized, and familiar. Demonstrate to new visitors that their trusted friends already like your website or have shared the content. Connected users can view what their friends have viewed, commented on, or reviewed on your site. Social proof builds trust quickly.

Another highly valuable option for social media marketing is YouTube. With more than 1.8 billion monthly users and more than 1 billion hours of video watched per day, it is the second largest search engine. YouTube is a great platform that you can use to promote your company, products and services. It can be incredibly valuable to your business by producing videos that are exceptional informative, educational or how-to-video. YouTube’s viewers come from all ages and demographic groups.

To start working with YouTube, you have to go through several steps to help you get on the site and produce videos.

  1. Create a Profile Log into your Google Account. Go to YouTube and create channel. Channel name should be your company’s name. Add a profile photo, header image, you can use company’s logo or your personal avatar to make it easy for people to identify your channel. Edit your profile on the Profile Setup page. Here you can add a picture, a personal description, a link to your own website, and fill out lists of personal details, location, career, education, and interests — all the standard social networking details.
  2. “Customize Homepage” provides you with a number of modules for displaying YouTube-chosen “Spotlight Videos,” the latest video from the channels to which you subscribe (more on this later), videos that the site recommends based on your activities, subscriptions, and recent activity, top videos being watched right now, the most popular videos, “Videos Near You,” and others. Click these boxes if you want these items displayed for you on your home page.
  3. “E-mail” options allow you to enter a new e-mail address. “Manage Account” allows you to change your password and delete your account, and it shows your account status items, such as the standing of your account in relation to community standards and how many third-party sites are authorized to access your account.
  4. You’ve created a YouTube account and a channel. A YouTube channel is the page that displays the information you've decided to share with the public from your account, including your profile, your favorite videos, your subscriptions, etc. When you manage the details of your account, you're setting up your channel.
  5. Visit your Channel Settings' "Advanced" menu again and you'll see an option to associate your channel with a website. Doing so will help YouTube to improve the quality of its search results and verify your channel as the official representation of your brand on the site.
  6. Whatever else you decide to do, be sure to take a moment to consider your privacy settings. You have the option of deciding who sees what, and you should make a conscious choice here. You can decide to allow only friends to send messages or share videos with you; to let others see your “channel” on YouTube
  7. You’ve produced a one or more brief video that you want your audience to get it seen. We recommend picking an account name that reflects, directly or indirectly, your organization or brand.
  8. Right Title People navigate the web using search. Instead of typing into their address bar, they simply search for digital marketing or social media marketing agency. And video is increasingly important to SEO, so consider the title of your video carefully. Make the title descriptive and meaningful.
  9. Description Write an accurate, keyword-rich description for each of your videos. Describe what is video all about. Don’t ignore your YouTube account’s “About” section. Use it to sell your channel and it benefits to subscribers. Fill out a keyword rich description that will tell people all about your channel, what they will gain from it, and why they should subscribe.
  10. Category and Tags Assign a category and tags to a video when you upload it. Choose the category that fits best – that fits the metadata. Apply relevant tags to all of your videos that are relevant to your industry terms and are targeted keywords.
  11. Read and reply to all the comments that your channel and videos garner. Be as interactive as possible. Similarly, watch other users’ video, provide feedback, rate their videos and mark them as favorites.
  12. Organize your videos. Create a playlist so that videos can play one after another in your channel. That way, your customer does not have to navigate through your videos to watch them. The power of suggestion always works and you will see that your audience has started liking your videos.
  13. Apart from creating good content for your video, you need to post you channel link under other people’s videos or asking them to subscribe your channel. Simply put, the more views your video gets, the more often it will be viewed by other people and ultimately more subscribers. It is important to provide useful, informative, valuable video content that is findable and pass-on-able by the communities of interest you want to reach.
  14. Add graphics and include your logo on your video thumbnail. Thumbnails grab your viewers and subscriber’s attention. Click for Thumbnail Inspirations
  15. Videos help you to reduce the amount of time you spend on customers support and queries by providing all the instructions your customers need in video tutorials. Useful if you sell software or other technical products.
  16. YouTube also gives its members free access to some great performance statistics about their videos with YouTube Insight. This is a reporting tool that tracks how popular your videos are, how often people view them, what types of people view them, which countries are generating the most traffic, and other statistics. You can use a unique URL in the description of your YouTube video and measure who took action as a result of watching your video.

Instagram is all about visual effects, with more than 800 million monthly active users, makes it a great platform. First things first: decide if you want a personal account or a business account. A personal account is useful if you plan on building a personal brand – personal blog, occasionally sell affiliate products etc. It is an ideal place to promote your business when targeting younger audiences. Let us look at the different things you can do to increase your Instagram following..

  1. Create a Profile Start by visiting this Instagram page. You have two choices when the application opens: Login with Facebook or sign up for e-mail or phone. Create a business page devoted exclusively to what you offer. Your page will not only display photos and videos you add but also contains details related to your business.
  2. Choose a username that matches your profile name, and ideally that also matched your branding across the web. The aim is to try and make sure your brand is everywhere.
  3. One of the easiest ways to get Instagram followers is to optimize your bio. Give your would be followers a reason to follow you, tell them what makes you unique, remind them about special offers and promotions, first to get a sneak view of new product, have first chance to win competition. And don’t forget to add the URL of your website in your bio section.
  4. Getting your Instagram account connected to Facebook is a valuable idea. You can get your Instagram account linked to share your posts on Facebook.
  5. Now that you have a business-oriented Instagram account, you can add photos and videos to the account. Photos need to be of high quality. You can use various effects and filters options to add an outstanding look to your photos.
  6. Instagram is the best platform for business categories – restaurants, travel and fashion. For busy small businesses also it’s exciting as you can share your product photos, video’s, on the go – from mobile.
  7. Similar to Twitter, Instagram uses the @symbol to tag other users, and the #hashtag symbol to tag categories and keep track of them for later. Using #hashtags in your Instagram captions will have the content placed with other photos with the same hashtag and turned into clickable links. People use hashtags to search for content on Instagram, so using the right hashtags can help to put your content in front of people searching for keywords and phrases associated with your business.
  8. Make the most of the photo caption. Examples of photo caption include adding a description of the product, asking a question or starting a discussion and adding a call to action.
  9. Instagram allows you to geo-tag your photos with the location at which they were taken, which are then added to a Photo Map. When a photo is tagged in this way, Instagramers who are close to your location or who visit it at a later date will be able to view your photos.
  10. Replying to comments on your Instagram posts with a thank you or a friendly message and commenting on other Instagrammers' work is a great way to pepper your username around the app, especially if you are complementing a customer who is featuring your brand or product.
  11. Don’t make it about your product, but instead about the emotions your product evokes. Use contests to elicit great fan photos.

LinkedIn is the oldest and largest social network developed specifically for business and professional networking. LinkedIn is the world's leading social networking service for business people and professionals. LinkedIn boasts 160 million professionals and business users. If you’re in the business-to-business space, it’s well worth looking at specific targeting options on LinkedIn.

LinkedIn membership is free, as are memberships in most of the leading social networks, but unlike Facebook, LinkedIn is focused on career and business connections. This is the network you join to promote your career, find a sales lead, connect with business partners, supplement a job search, offer job opportunities, and just generally nurture your relationships with professional colleagues, customers, clients, and enterprise associates.

  1. Visit the link and create your LinkedIn company page
    1. Select the Page type you’d like to create from the following options:
      • Small business
      • Medium to large business
      • Showcase page
      • Educational institution (high school or university/college)
    2. Enter your Page identity, Company or Institution details, and Profile details information.
    3. Check the verification box to confirm you have the right to act on behalf of that company or school in the creation of the page.
    4. Click Create page.
  2. A LinkedIn Company Page is a place for companies to provide more information about themselves, their products and services, job opportunities, and where they can share expert insights.
  3. Provide interesting and value-added updates that resonate most with LinkedIn Users. Share company expertise, industry insights, talk about company developments, new products etc. Use questions or ask for feedback to drive engagement.
  4. When you’ve built up a thriving network of connections, and to maintain that reputation, remain consistently visible, update valuable content, participate in all areas of LinkedIn. Respond in a timely manner to most interactions from your network.
  5. When you post update on your page, it’s known as organic update and it is shown on your page and to followers of your organization. However, you can sponsor an ad to your organic update to reach beyond the page followers.
  6. LinkedIn’s Targeted Company Page updates is to tailor content to specific audiences and existing followers. You can also boost a post from a LinkedIn page to extend reach through an advertising campaign.
  7. You can see how many impressions, clicks, and social interactions your Direct Sponsored Content is getting in the Direct Sponsored Content tab on your LinkedIn Page or Showcase Page. All advertising-related metrics are viewable in Campaign Manager.
Google My Business

Google My Business is a service provided by Google allowing local business to display their local information on “Google My Business” Pages. Google My Business (GMB) is the premier free, multi-featured business listing that local business can use to connect with their customer and be found on Google Search and Google Maps.

Times have changed, Malls are shrinking by the year, the reason is PEOPLE SHOP on their mobile devices or computer. If they need a mechanic, or restaurant or any other local services they search on their phone from where they are located and if you’re not present on GMB, you’re not visible. Benefits of GMB.

  1. GMB shows description of your business, hours of operations, directions, photos and a call now button for immediate contact.
  2. Your business location and address will be pin-pointed on a Google Map, Directions are one click away.
  3. At the top of every search results usually 3 GMB local business listings and their information appear: This is where you need to be.
  4. GMB allows customers to leave reviews that you can interact with and post photos about your business and its product and services. More positive reviews more sales.
  5. GMB offers you to promote special offers, coupons, appointments and events. You can also add SMS text messaging function.
  6. Find insights to learn how customers search for your business, and where they come from. You can also find information like how many people call your business directly from the phone number displayed on local search.
  7. Get Started with GMB – Sign up and verify your business
  8. Setting up a GMB listing. Here are important points you want to make sure you do when you set up your GMB listing
    • Name, Address and Phone Number (NAP). Make sure you’ve entered complete business information, so users know what you do, where you are, and when they can visit.
    • Choose the category that fits your business best. This helps customers find you if they are looking for a business like yours.
    • Help customers to call you or visit your website by adding a contact details and website URL on GMB.
    • Input your business hours of operation – the days of the week that you are open.
    • Product and Services – Here add your product and services relevant to your business. Optimize each individual product or service, add a price and description. Anybody searching for those services, Google is going to show it to people searching close to you.
    • Enter a brief description of your business: what you offer, what sets you apart, your history.
    • Optimize your company logo, interiors and exteriors of your business and geo location. Google reads the meta data embedded in photos and keeps track of it and will make connection to your business and your brand.
    • You can add in the SMS function. This is great for service type businesses, if your number is busy, customer can text you to call them back when you are available.
  9. Use Google posts to boost conversion and showcase your brand to your target audience. You can announce an event, special sale, offer discount, hours update, Covid-19 update etc. But the most popular is “What’s New”.
  10. Share your business profile and request for reviews with short name and URL of your business. For e.g.,


Hope you have learned about the benefits of social media and how to make it work to your advantage. Take advantage of all these social media platforms to market your business. Social media marketing is all about getting people to see what you have to offer, getting people to hear you, establish friendships, encourage conversations and create relationships.

Let us know if you have any question. We offer a range of tailor-made affordable services to build and manage social media marketing for your business.

If you would like more information on pricing or would like to get me on board to help you with social media in any way, please email me on